Twitter is a great way to socially engage with your CPA firm’s audience and build your brand or online image. It isn’t enough to just have a Twitter account, you then need to use it without having the process take over what little free time you have. Here is a breakdown of some ways to use Twitter effectively without the task being a drain on your limited time.

Set a Time Limit. First off set a time limit for when you sit down to work with Twitter and stick to it. A good fifteen or twenty minutes of focused time should be enough once you get into the swing of how things work.

Daily Tweet. Make it a habit to have a daily Tweet. This can be something you have been working on recently, an interesting article that you think might be helpful, or just simply a note of a future deadline or changes in a tax law.

Make sure to do it every day even if you find little motivation. Not all posts will be the best ever but you are establishing yourself as a place for people to go to for information.

Retweet. Take some time to find a person who has an interesting Tweet and retweet it. This means when you mention the idea you give them credit. You can state something like, “RT @cpasitesolution Thanks for the great blog post on our firm’s custom design.”

Mentions of Your Firm. You can search mentions of your firm by searching @yourtwittername. When you find something be sure to respond either directly in a private email or, even better, with a public tweet. This helps establish your CPA firm online even more so then if the comments went unnoticed.

These are all small things you can do each day in a short period of time. If you do them on a regular basis then you incrementally help your firm become even more established with an online presence.

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