CPA Websites Marketing Tips

Adding Video to Your CPA Website Improves User Experience

January 14th, 2010 Wyatt Christman No Comments

Video has increasingly become a lot more commonly used on any website to help give users a quick and easy way to connect with what your website is about. There are some previous posts on how to use video to promote your CPA website.

One of the keys behind using video are the many different video sharing websites that can be used. Using these websites ensures that your message is seen by a lot more people along with being able to have it shown on your own accounting website.

Inspiration. One of the more common questions when using video is when to use it. If your looking for inspiration Proactive Tax Solutions uses video on many pages on of their website in a short yet informative way.

Georgia Rogers from Proactive Tax Solutions

Short Yet Informative. One example of a short but informative video is found on their Engagement Letter page. The points are reinforced via text, the voice is varied for interest, and the user is talking directly to the viewer.

Use of Clients. Another great way that Proactive Tax Solutions uses video is by adding in one of their clients Chuck. Chuck was audited by the IRS and was helped by the firm’s services.

Length. There are any number of thoughts around the best length of a video to use depending upon your content and the people watching. In general if you keep the video to 1-2 minutes in length then you can keep people from being distracted by something else.

Know What You Want to Say. At the very least you should have a list of of points you want to make that you can refer to during the filming. You can also set up your own tele-prompting via a computer screen off camera. Either way try not to make it obvious that you are reading or checking these points.

Video is a great element to add to any CPA website. If you do post it to video sharing sites you can also help to advertise your accounting firm.

Have a comment you want to share? Fill out the comments section below.

Bookmark and Share: