The welcome page for some CPA web sites remains the same or very similar to what it was when the site was first launched. You can and should shake up your welcome page on a regular basis. There is a previous post from CPA Site Solutions that talks about the SEO benefits of a fresh profile page.

The same is true but even more so for your welcome page. Here is a breakdown of why and how you might consider sprucing up the first page that many visitors see when they come to your accounting web site.

The why of change. Before starting any project it is best to know why your doing it. Then if your motivation wanes you can reconnect and remain focused on the task. Writing a bit for your CPA web site is a project worth the time and effort due primarily to the SEO benefits. Aside from that, when a user comes to your web site and see’s information that is recent, even if it is just seasonal, they have greater confidence in the web site as a current resource.

Search engines. Google and other search engines love unique and fresh content. The more of this type of content you can provide on a regular basis the stronger your domain.

Current resource. It can be hard to tell if a web site is up to date. When you put fresh content that is relevant and current on the welcome page you put a visitor at ease because they know right off the web site is updated frequently rather than put up in 1999 and left alone.

Use Current Tax News

Current news. Are there changes in recent laws that may effect a majority of potential clients? Having some information regarding this is a great way to draw people to your CPA web site.

Images. Adding images that are familiar and appealing to those local to your accounting firm’s office can help make new visitors more comfortable. Any images of you and the rest of your firm gives a face to who you are making it easier for potential clients to trust you.

Create interesting text variations. Along with what to write is how it is displayed. When you take the time to provide variations in text color it helps the eye gravitate to important main points.

Color and size variations for headlines is the more commonly used tactic. What shouldn’t be overlooked is bold text for important sentences within your paragraph. If the bold text is relevant to what you offer overall then it is also a plus with search engines. See the help section on how to make changes to text.

There is a lot you can do on a regular basis with your welcome page. If you don’t have a lot of time just making some quick seasonal changes can go a long way to help keep your web site fresh.

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