Relationships that you can develop as a CPA through social platforms are a strong way to solidify your firm’s website presence. Although there are some previous posts on using Twitter and Facebook another avenue is through answering questions for those looking for answers. Although there are many places you could go to do this, here is a breakdown of how that works through TaxQueries.com.
TaxQueries.com is one online community to try.
How it works. A member of the website asks a question and those who know answer them. There is no money charged for answering the question but you do get the question added to your list and your reputation grows from there.
Why? Since you are taking your time and making answers freely available, the number one question to ask is why? Doing this helps to establish your CPA website as an authority.
Granted if you have more work than you know what to do with this is not the option for you. However it can be especially helpful if you are just starting out your CPA firm as it gives you another avenue to get potential customers.
Ongoing benefit. The more you and your CPA firm are mentioned on the Internet besides your own website, the more you become known not only by people but search engines as well. The longer you have established your website as a presence online, in general, the more authority your domain name establishes through the search engines.
Amount of time. The amount of time you spend is of course up to you and the questions being answered. In general even if you answer 3-4 questions a month you can keep yourself as an active and participating member of the online community.
The more questions you answer though, the more you can strengthen your authority. Doing more also establishes you as a resource and increases your reputation.
If your still interested take a look at the TaxQueries website and start answering questions. Alternatively you can do a Google search for other such communities to find one that might fit your needs.
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Another element of this strategy that should not be overlooked is what SEOs (Search Engine Optimizers) call “backlinks”.
Many forums allow you to add signatures, or “sigs” to your posts, and these signatures can contain links to your site. Most forums won’t allow you to post a link in your sig (at least not one that counts for anything) until you have developed a posting history with them, but once you’ve established yourself as a contributing member of the community and not just some spammer most admins will allow them on request, then you’ll get backlinks from all your posts!
Many blogs also have a way of allowing backlinks. When posting on other people’s blogs always log-in rather than fill out “Quick Reply” fields, and make sure you fill in your web address in your user profile/control panel.
Great info as always Kenny, thanks for the comment! –Wyatt