One of the best times to get client feedback is right after doing work for them. What you have done and the process you took to get there are all fresh in both you and your clients mind.
Of course having the energy to get the feedback can be tough after working non-stop to stay ahead of deadlines. Here is a quick breakdown on some easy ways to consider getting feedback that can be incorporated and used on a regular basis.
Do a contest. Having a drawing from the names of those that respond is a fun way to gather feedback. Although there is a risk of getting a few responses without much in the way of content, it is generally seen as worth it for the few that take the time to write a quality response.
Do an email to all your clients. This is an obvious solution because it is generally fast, efficient, and easy for both your clients and your firm. You send the message and the client just hits reply, types a few words and sends it back.
You can use the email marketing system that comes with any accounting website hosted by CPA Site Solutions. You can create a campaign and attach a request for a feedback message to it. You can then organize by attaching future requests for feedback under that same campaign.
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Create a form. Create a custom form on your website that requests feedback. If you keep this up throughout the year it can be more accessible to your clients. Create a specific email address (feedback@yourdomain.com) just for this form as a way to keep track of the responses as separate from the usual contact form.
Change a page on your website. You can change the home or any other page on your accounting firm’s website to request feedback. On it you can have a custom form, a link to email, or a creative image that draws them in with a smile. Once you are done with getting feedback you can then take it down or just leave it up, changing it periodically depending upon the time of year.
Whatever method you use to get feedback from your clients it is essential in keeping your business sharp. Once you incorporate it into your firm’s accounting web site or as a regular campaign within your email marketing system then the feedback system runs by itself.
Have your own story about how you get feedback from your clients? Send a comment and share with other readers.
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