Sign up for Google Analytics
Google Analytics is free and, when used effectively, can keep your accounting firm’s website as an ongoing tool to understanding potential clients. Here is a quick breakdown of the potentials behind Google Analytics.
Having a tool rather than just a website. How you use your accounting firm’s website can make the difference between just having a website and having a tool to interact with potential clients. When you use this tool effectively you can gain more clients.
Use your creative energy wisely. How you change your website can be guided by understanding why users are coming to your website and where they are spending most of their time. Expanding the content that draws users in the first place and making these pages easier to access leverages your website as a tool.
This sort of interaction is key to making sure that your website improves according to feedback from those who use it most. This type of feedback is freely available when you sign up and use Google Analytics.
Google Adwords. If you are a platinum level client then we have already set Google Analytics and linked it directly to your Adwords account. This allows you to pick out the highest performing ads and get rid of those that don’t perform as well.
The most page views. You can see which pages draw the most traffic from the Top Content report. If you notice that people are coming to your seminars page then making this as a top level navigation makes it easier to find.
You also have feedback that offering more seminars gains you more users and potential clients. If users are not coming to your firm profile page as much then you can change it to be more appealing. Alternatively you can make it a sub navigation of the welcome page so you can have more room for the seminars page that is pulling in traffic.
Google Analytics Interface
Compare month to month. What users do changes over time. You can look at month to month traffic and get a better idea of the potential changes. This gives you time to respond with content or changes to your website that reflect those changes.
Over 80 customizable reports. There are over 80 customizable reports available. You can drag and drop to change what type of data you want and how it is displayed.
Signing up is free. Signing up for Google Analytics is free and there are great documents that support how to use it. There is a lot more information to how to use it, look for future posts on tips and suggestions.
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