One of the easiest ways to customize your accounting firm’s website with CPA Site Solutions is by taking an existing design style and tweaking it. This is cost effective and, because your using a design that is proven to work, there is a lot less time in getting it up and running.

As in previous posts it all starts with the existing web site design. This time it is style 256 which incorporates a great feature by having a set of pictures that change over a number of seconds.

Dufek & Co. took website design 256 and made it their own by having the website colors match those on their business card and logo. When the colors are identified with the existing logo this sort of recognition can add a nice welcoming effect.

The custom designer then incorporated images that Dufek & Co. wanted to use within the header area. Rather than customizing with just one image on the top, as most designs have, there are multiple images changing about every 8 seconds.

Since these images take up the top corner area they provide an overall interest to the eye without being dominating or distracting to the user. The overall effect between the colors and images is one of personalization from the first few moments a visitor comes to their website.

The last touch that Dufek & Co. requested was the addition of video onto their homepage. Positioned well and with the right controls video can be a great addition.

The designers positioned the video to the right, making it a size that fit with other elements on the page. The video is nice but short so the user doesn’t loose interest and when a user clicks on the video they can stop it from playing if they want. Just as with music you should always make sure the user has a choice if media is playing or not.

Not to disappoint with the personalized look of their web site, Dufek & Co. made sure to have unique content within their Welcome, About Us pages and more. This unique content makes sure they stand out not only to the user but also to search engines as well.

Thinking about having a custom design for your own accounting firm’s website? Call 800-896-4500 and talk to a designer about the options available, you may be surprised at the low cost involved for changing an existing web site design.

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