This is the third part of a series. At this point you’ve got the mechanics down for making your video and uploading it to video sharing sites that have some “search juice”. That’s the easy part, the hard part is doing it again. And again. And again…

This requires some creativity on your part. Here are some practical suggestions that make this process much easier. If you want to succeed at this strategy you need to integrate it into your normal ongoing network marketing process.

Navigating using video on your firm's website.

Your videos can help your accounting firm three ways:

• Videos can help you establish your authority over the subject matter in question.
• Videos Can Help You Market Your Firm. Video is a great chance to connect with your customers and prospects alike on both a professional and a personal level.
• Videos can help you improve customer service and client retention.

Establish Your Authority
Video offers you a chance for you to establish yourself as an expert on tax preparation, tax planning, accounting, QuickBooks, etc.

Record all your presentations, to plebes and pros alike. You don’t have to give away the farm. A few informative snippets from a helpful seminar or college class is enough to establish you as an expert/leader in your field.

You can also establish authority with informative videos that explain some tricky tidbit of tax law or financial management. A lot of the knowledge that you have and take for granted is what people are looking to understand.

Many people may not understand the specifics of a financial statement. Providing them with information they can take home and use can help towards making you and your firm a solid resource.

Market yourself and your firm
Record all your public presentations. A few inspiring soundbites from a speech or sermon that you’ve given help to establish you as a prospect’s neighbor; a part of the same community. It’s a real opportunity to connect with like minded people.

Your hobbies and interests can pay off. Record yourself fishing or riding or even playing chess in the park (keep that last clip short, though, OK?). Some customers might even be willing to give you a video testimonial.

How about a tour of the office? Introduce me to some of your staff?

Show some videos of the annual office party, or the client trip you took to Atlantic City. Set slides to music. Have some fun with it!!!

Improve Your Customer Service
Create “How To” videos that will help clients overcome everyday problems at work. QuickBooks alone can keep you busy at this for months.

What kind of problems are your customers routinely having when integrating their accounting software into their business? Break it down step by step for them.

If a customer asks you a particularly astute question get ahead of the curve and commit the answer to video before another customer makes that mistake or calls to ask the same thing.

Tips

Lastly, here’s a few tips for publicizing and sharing your videos:

• Be Careful About Embedding Videos on your Site: Embedded videos look great, and they are a great sales tool, but don’t embed videos that are hosted on public video sharing sites. To the search engines these look like “reciprocal links” and without boring you with the tech I’ll just  say “reciprocal links are bad”. If you want to embed video on your site you’ll need to host it locally or on a remote server that isn’t a part of your SEO strategy.
• Try to make your videos topical. If you connect your topic to popularly searched subjects more people are likely to find and view/review your video.
• Reviews and comments are great! They make the page dynamic and search engines LOVE dynamic pages. Ask your friends, family, and clients to review and rate your videos.
• Keep your videos short and to the point. Avoid lengthy titles/credits.
• Swap “plugs” with other video bloggers. The search engines may be able to penalize us for swapping links with each other, but they can’t stop us from agreeing to say nice things about each other.
• Participate in the video communities you are uploading to. Leave reviews and comments on other people’s pages, and they’ll be more likely to check out yours.
• Post links to your videos from your social networking sites like Facebook and Twitter.

Have your own experience regarding using video for your website that you would like to share? Send us a comment so we can include it in a future blog post.

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