A domain alias is an extra domain that you own (or need to purchase) and that displays your regular site. Some common reasons to use an alias are to purchase your domain’s .net or .biz and have that display your website, if a person misspells your website, or to have a shorter domain name.
This is different than a forward. A forwarded address will go from one url to another. A forward can be noticed by those concerned about going to the right website. If a person sees that the address is changing while they are going to your website they could be concerned about being on the right website. An alias has none of that, the website displays when you type in that specific address.
Use an alternative url ending. Although many people are used to using .com you can also purchase .net, .biz and more. Purchase these domains and then set them up as an alias.
You are then able to grab that traffic and prevent your competition from buying and using that alternative address. An example of this would be if you had the domain erikthomsencpa.com. You could also have erikthomsencpa.net or erikthomsen.biz.
Don't let your customers see this when they type in your url.
People go to your website even if they don’t spell it right. If you have a website url that is commonly not spelled correctly then an alias is an obvious solution. Lets say you have a website url of rikkcpa.com and people type in rickcpa.com by mistake. If you have an alias set up with that alternatively spelled domain then they will still go directly to your website without any confusion.
Shorter domain name from your main website. If you want or need a longer domain name but want people to still go to your website then use a domain alias. This allows you to have a website with erikthomsenaccounting.com with another thomcpa.com and they will both get the client to the right place.
E-Mail set-up with both the main and any alias. Unlike a forward you can actually have email set up for your main and your domain alias.
Up to five can be used. There is no extra charge for having a domain alias set-up. You can have up to five domain alias’s with any website hosted by CPA Site Solutions.
Interested in having a domain alias? Call 800-896-4500 or email support@cpasitesolutions.com to get help with any questions you might have.
Have an experience using a domain alias? Send us a comment.
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I like the idea of using the alias as we have several that we have and want to use. However, the aliases are for specific services (i.e. quickbooksmentor.com) which we would like driven to this specific section of our site or to a special landing page attached to our site. We find that if people just land on the main home page, they get lost in trying to find info specifically on our quickbooks services. How do we solve this?
Additionally, do you have a white paper or instructions as to how a CPA Site Solutions user can get up and running with Facebook and Twitter?
Thanks
For what you have in mind instead of using an alias you want to use a forward. You can forward those other domains to specific pages on your accounting firm’s regular site. Login to where you have your domain registered and follow the directions in their help section on how to forward a domain. You can copy and paste the url for the specific page you want that domain to forward to.
We do have two posts one on Twitter and one on Facebook that give more information and links to their respective pages. We will have a post in the next couple of days on how you can integrate Facebook and Twitter into your firm’s website. If you have any other questions send us an email to support@cpasitesolutions.com. Thanks for taking the time to comment and for the great questions!