The footers are traditionally an easy way to provide contact information to users who might have arrived on an internal page of your site from a search engine. How you present that information can be key to how a potential client views your accounting firm.
You can leverage this small but important bit of real estate that shows on every page of your firm’s website. Here is a quick look at what the footer usually holds and the ways to change that.
Update All Footers
Edit to one can edit all. You can edit every footer on your site by simply making the change to one footer, and applying those changes to all the other footers.
If our default centered, single column of your contact information doesn’t appeal to you, there are endless other options for taking advantage of the footer field.
Lay out your contact information horizontally:
Lay it out horizontally on two lines. This is especially helpful if you have extra information:
Phone: (425)252-6909 | info@BauerEvans.com
Spread your information across two columns. You can take advantage of the editor’s table feature and spread the information using two columns. This is especially useful if you have two offices:
|
2911 Bond Street, Ste. 105 |
2563 Blofeld Street, Ste. 700 |
Include your accounting firm’s logo. If your logo will fit, consider including it in your footer. If it’s slim enough you can fit it in next to your contact information by using a table:
 |
2911 Bond Street, Ste. 105 Everett, WA 98201 Phone: (425)252-6909 info@BauerEvans.com |
If your logo is wider, center it above your contact information:
| 2911 Bond Street, Ste. 105 Everett, WA 98201 |
Phone: (425)252-6909 info@BauerEvans.com |
Include certificates and membership images. Have a Quickbooks certificate or a member of an important local organization? Including these images help’s to sell your firm.
Check out some of our sample sites to see how our other clients are using the footer:
Talley, Mauldin & Peet, P.C. use their footer as a secondary navigation bar, and to display their QuickBooks ProAdvisor badge:
stm-cpa.com Footer Example
If you have memberships to Accounting, business or other organizations and want to show your membership emblems, than the footer is an excellent place to do so. Check out Steven H. Mangan’s website for an example:
Steven H. Mangan's Footer
There are endless possibilities available for the footer section of every page of your site, much more than just the few examples above. Just like the rest of your site, the footer’s content is entirely up to you.
To get started adjusting the content of your site and your footer, just log in to your Firm Portal, and start editing your site. To learn more, check out our SiteManager video walkthrough, and help page.
Have a comment about how to use the footer area effectively? Send along a comment to share your experiences.
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