Google Profiles are quickly becoming a popular tool for professionals in diverse fields to market their services and particular areas of expertise.   Google Profiles are free, easy to set up and offer many advantages given the fact that Google is the dominant player in Internet search.  Don’t have a Google Profile? Here are some easy tips on how to get a profile and why you should.

What is a Google Profile?  A Google Profile Page displays when a person searches for your name. So for example if I were to search for our Custom Web Designer Erik Thomsen his profile turns up on page one.

Erik’s profile includes a description and links to different interests. The page can include descriptive text and links to a blog, or other profiles on Linkedln, Facebook and more. There is a huge potential to use this as a marketing tool for your accounting services.  For example, if you have a created a professional profile on your firm’s website, you can create a custom link directly to the page on your Google Profile.

Google Profiles are still new. This means that creating your Google Profile now can go a long way towards a search result bringing you up on page one. This may change as these become more popular.

More control of your online image. The use of Google Profiles is another way to ensure that when a search is made for you a potential client gets the information you want them to see. This is much better than having the potential client view random bits of information gathered from unknown sources.

Only display information you want. According to Google, “Your profile won’t display any private information unless you’ve explicitly added it.” You can include links to your accounting firm’s website, services and other web content in one location.

Ready to get started? Here is how:

Create a Google Account. If you don’t already have one you need to set-up a Google Account. The account is free, easy, and quick to set-up.

Create your profile. Once you have the account you can create your profile. This would be a great place to put your accounting firm’s website and services along with contact information.

If your unsure or need inspiration you might check our some profile examples like Tim O’Reilly the CEO of O’Reilly Media or Jeff Huber an Engineer at Google.

See all those links on the right side of their profile? These are a sign of social media at work and other great ways to have online media work for you and your firm.

Advanced features to consider. Make your profile easier to find, add photos, share contact information, receive messages through your profile and more. You can find all of this under the Customizing section of Google Profile help.

Having a Google Profile page is another way to market your accounting services. When a person searches for you have the best possible information available for them via a Google Profile.

Have your own story about Google Profiles? Send a comment.

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