An additional revenue stream, using Seminars on your firm’s website.

Creating Seminars within the Seminar Registration System

Offering seminars can be an invaluable marketing tool for your accounting firm. Your website from CPA Site Solutions includes a Seminar Registration System that makes creating a seminar offer page very easy and straightforward; here is a quick breakdown of the process.

Adding a seminar page to your site. First you need to add a seminar page which can be done in moments. The real key in this part of the process is picking a great title for your seminar.

You want something that says briefly what the seminar is about while also attracting a reader’s attention. If you have a title like “Quickbooks Seminar” it might not be as effective as “Efficiently Recognize and Fix Quickbooks Mistakes.”

Use a very short description about topics covered and solutions discussed in your seminar. The specific details that solve problems serve to catch and hold a reader’s interest.

Add a PayPal email account for a Pay Now Button. Have a PayPal account? Add the email associated with that account in the seminar creation process. This will add a “Pay Now” button that users can click on to pay for the services right away.

Seminars bring in new clients. Offer tips or a hands-on class on popular software such as Quickbooks. Seminars can establish you as an expert with new clients and solidifies you as a trusted resource for those who do.

Seminars as alternative revenue stream for your firm. Decide on an appropriate fee for the seminar being offered. Charging a fee not only compensates you for your time but establishes the value of your seminar for attendees.

Still need a bit more inspiration? Check out the Morowitz and Company’s website that is currently using the Seminar Registration System to see an example (and also a high value seminar offering):