A frequently asked question here at CPA Site Solutions is “How do I improve my firm’s visibility with the major search engines?”   Here are a couple of easy to apply techniques that you can implement to make your accounting firm’s website more attractive to search engines.

A fresh profile page provides unique content for search engines. Search engines love unique content. The more you provide, the more established your accounting firm’s website becomes overall. One quick and easy way you can do this is by creating an About Us page.

Adding images to your about us page can improve SEO standing. Search engines read an images alternate text. Each image that you include can have a title that appears when you mouse over it. This text is read by search engines so including your accounting firm’s name, location, and services within this can improve your listing.

You also get additional benefits by having an About Us page.

Current and potential clients feel more comfortable with real people. When you have a picture of each member of the team it provides a closer experience to meeting your firm than does just text. Each picture shows a real person and suddenly your firm is not just a name and some text but people that live in the same community or very close by.

This can be very comforting for people coming to your accounting website as it helps bridge the gap between technology and the real world. You might snag that big client because they want to work with someone on your team with a similar interest or hobby. This provides an extra edge over other firm’s who do not take advantage of this option.

Improve your internal office culture. Team members take pride in having their virtual signature on your website. It also opens a windows up into the lives of others that work in a desk right next to you that you wouldn’t have seen otherwise.

Take advantage of modifying your accounting firm’s team profile page on your website. The time that you take to do so is a great investment not only for your accounting firm’s website but your team overall.

Have an interesting story about creating your accounting firm’s profile pages? Send us a comment we would love to hear from you.

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