This is part 2 of a series on using video with your accounting firm’s website. If you haven’t yet you will want to read the first post I wrote on creating video for your accounting firm.
There are literally scores of video sharing sites, and in a perfect world you would want to submit your video to all of them, but that’s going to be WAY too much work. Instead, just submit your video to a few of the more important ones.
These sites are ad driven, so as a rule the more pages they have, the more money they make. They are constantly stealing videos from one one another. Over time your video will just naturally be picked up by more and more sites.
Here are my 5 favorite video sharing sites (in order of importance). Set up accounts with as many of them as you think you can manage.
This is a section of one of my YouTube profiles. I've circled the backlink. Search Engines love backlinks and each video you upload adds value to this link. Your Accounting Videos all point to this page, which in turn points to your website.
The first step is signing up for user accounts. When setting up your user account, spend a little time on your profile. Make sure you fill it out completely and include a unique and recognizable picture or avatar.
Most importantly, make sure that you enter your website address. All your videos and all of your comments will link back to this page. There is usually an SEO benefit to having your profile page link to your website.
Once your profile page is done it’s time to submit your video. Take your time while you are going through the submission process.
The title of the video is very important. Search engines will actually see this title so make sure you include a relevant keyword or two (or three). The submission form will usually let you list keywords. Searchers on the site use these tags so take the time to fill them out.
There will also be a short description field on the submission form. Some sites will automatically create links out of URLs in the description. Make sure when you enter your description you include a URL to your website and if possible throw in a choice keyword or two.
It's very important to include your URL in your video description. As you can see in the example above YouTube turned it into a backlink for CPA Site Solutions.
Provide as much information and be as thorough as you can. These pages will be up for a long time so it’s worth taking a little extra time to make sure it represents your accounting firm well.
Once your video is uploaded it’s time to drive some traffic to it. Include a link in your email signature. If you have accounts you can also use social media sites like Twitter and Facebook to drive traffic to it.
This is a “lather rinse repeat” strategy. Once you’ve uploaded your video it’s time to get the next one started. The more videos you upload the greater the benefit and the more subscribers you are likely to accumulate.
Better yet, providing you choose your page titles effectively Google LOVES video. The more videos you upload the more search slots you are likely to steal from your competitors.
I know… this sounds like a nightmare. You had a hard time thinking of one good topic. How are you supposed to come up with two or three a month?
For the last installment I’ll try to help you out a little with that. We’ll talk a little about some specific topics (enough to keep you busy for a while) and we’ll help you find some easy ways to follow trends that will increase the chances of your videos being viewed.
Have a story of your own about using video? Send us a comment we would love to hear from you.
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