CPA Websites Marketing Tips

Using Facebook and How It Can Benefit Your Accounting Firm

We recently wrote about using Twitter with your accounting firm’s website. The benefits of using Twitter can be leveraged further by creating a Facebook account for your firm.

Facebook's Website

As with Twitter, using Facebook can help towards improving your companies online image and attract new clients. The more information and ways you have for people to find and view your online presence, the more potential clients you can reach and current clients you can retain.

Once you create an account with Twitter there are many different ways to use it. The following are only a few suggestions to get started.

Start a group or fan page.
As with Twitter you can update on what your accounting firm is doing. The difference with Facebook is you can supply a lot more information.

Photos, events, video and more can be leveraged to give not only information but also your firms online image. This work can create trust in users or in potential clients.

Post Upcoming Events. These can include webinars, conferences and other engagements or programs your accounting firm will either be hosting or attending. If you use CPA Site Solutions Seminar system on the firm’s web site then you can add details about this as well.

Update Your Page Regularly. The more you update your page with helpful information and tips, the more users will find you a resource and talk about your accounting firm. You can link directly to the blog that CPA Site Solutions offers every website from Facebook or post a short description with further details.

CPA Site Solutions page on Facebook.

Engage Your Readers. Viewers will know if you’re engaged with the page and respond in kind. This helps develop trust and long term recognition of your firm.

Guide Your Online Image. The ultimate goal of using Facebook is to communicate with current clients and attract new clients. When you answer questions from users, post announcements, job openings, and share what your firm is doing an ongoing relationship is established. This relationship can pay off later in spades when you need to respond to both positive and negative events that may occur within your firm or the industry as a whole.

The social body of the Internet has a life that it is good to keep in touch with especially regarding your accounting firm. If your accounting firm establishes an ongoing relationship now via social avenues like Facebook and Twitter then it becomes that much easier to not only engage that social body but help guide it in a positive direction.

Have some of your own experiences regarding Facebook? Send us a comment, we would like to hear from you.