Here at CPA Site Solutions we recently made blogs available. This means that any accountant can have a blog on their firm’s website. Although we went over some strategies and benefits, a blog is an ongoing task.

This means that we need to find material that will work with our audience on a continual basis. In other words we have to keep asking ourselves, what can we write about? This may sometimes seem like a daunting task.

Once you build a few places to reference for inspiration, it becomes much easier. One of the easier ways to build some references is to look at what other accountants are blogging about.

This doesn’t mean that you have to copy what these other blogs are writing about. What it does is give you ideas, a spark to your own creative process. (To make it easier to get an idea of what this means lets take a look at a couple of blogs.)

Some accounting blogs will write about what they do in terms of advice in a straight forward manner. If you work with helping clients start a new business you might offer some general advice on the topic.

This type of advice, although given freely on your blog, actually serves as bait for those needing more specific information. As you get your site in front of more people then this bait can gradually lead to people coming to your door.

You can also take a look at what is happening in the news for the week. These economic times offer all kinds of need for help or advice. Take some news on how US Small business funding is getting drier. What kind of advice could offer those starting a small business with this in mind?

There are other accounting blogs that will have fun with everyday photos. Consider this one that weaves in what is happening in their life with accounting advice. This can offer both an inviting perspective as well as practical information.

The more that your clients know you and what you do alongside the practical information that you offer to them, the easier it is to include you in conversations. The conversation a client might share with a friend might be about the recent fish he saw you catch on your blog.

That same friend might actually just happen to be looking for an accountant. Your blog then will have indirectly translated in a possible new client by being referred to in a conversation that might not have otherwise taken place had it not been for your blog.

More often though what you write about will help your accounting firm build a solid reputation on the internet. In the end the small amount of time you spend looking at the news and other blogs, will translate into great ideas you can use.

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