We often get questions about local search and why it is important for any accounting firm’s website with CPA Site Solutions. This is the first part of a series dedicated to answering some of those questions.

Whenever someone searches on a location and service, such as “Boston MA Accountants”, Google shows the local results for that location. These results will always be above the other “organic listings,” i.e. the results that appear because of their relevance to the search terms, as opposed to their being advertisements.

The Search Engines like Google,Yahoo, AOL and Bing know how important Local Search is, that’s why they give Local Search the prime spot on the Search Results page. Getting your firm listed in this prime spot can make a big difference in the amount of leads and new clients you get from your website.

The only downside to Local Search is NO MATTER HOW BIG YOUR MARKET GOOGLE WILL ONLY TURN 10 RESULTS ON THE MAIN PAGE. This means an inquiry for “Boston MA Accountants” returns the same number of inquiries as “Big Piney WY Accountants” even though Big Piney has a population of 408 and density of 1 per 1000 miles.

It also means that in order for your listing to be REALLY effective you have to be one of the top ten results in your area.

Getting in the top 10 may not be easy, but the first step to get listed is. In my next article I’ll tell you step by step what you need to do to get yourself included in the local search listings.

Next we’ll talk about claiming your business and editing your content. Then we’ll give you a couple of articles on how to improve your rankings. But let’s start at the beginning… Tune in soon for my next post… Getting Listed.

Have any stories of your own about Local Search? Give us a comment, we would love to hear from you.

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