Here is a breakdown of each of the colors along with their corresponding emotional ranges. You can use this to reference the next time you are tweaking your accounting firm’s website. If you have any comments we would love to hear them.
The color red is considered intense and powerful. It can be used to create a sense or urgency in people, so they will make quick decisions. It is also a highly visible and very attention-grabbing color, so use it to make key pieces of text, links, or buttons stand out from the rest of your accounting firm’s website.
Similar to red, orange is another color that will highlight important parts of the web site and catch people’s interest, but can do so without the aggressive urgency that the color red provokes. If you want to give some significance to a section of your website, but keep the mood calm, consider using orange.
Yellow is all about invoking pleasant, cheerful, and happy emotions. It’s been shown to increase mental activity and jovial feelings, so use it for playful endeavors and leisure activities. Be careful and judicious with the color yellow, though, since duller shades of yellow can also represent caution.
On the calmer end of the spectrum, green is widely considered to be the most restful color for the eye. The color of nature, it brings about feelings of growth, harmony, and safety, making it great for sites with emphasis on finance. Use green to put your clients as ease.
Popular with corporate America, blue symbolizes trust, stability, and intelligence. Deep blue tones will produce a calming effect on your website visitors and also reflects feelings of confidence. Blue is often associated with authority and expertise, so it’s perfect for giving your accounting website a professional look.
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