If you are a regular reader of our blog or newsletter you know that we have added the capability of adding a blog to your own website. Although you may have read blogs doing one of your own can bring up a lot of questions. The aim of this two part series is to give a quick introduction into creating and managing your own blog with the first part being on creation.

There are many benefits to starting a blog but one of the primary questions that can come up is what to write about. In general any information that pertains to who you are or what you do is fair game.

Really you can write about just about anything but what you really want to do is write something that will motivate your readers and get them coming back to read more. The more they read of your blog, the more you become a true voice and resource. Beyond this it can be fun to teach or share what you know or what you are doing.

Think of how many times you want to share what you have just read about with others. It is fun to share news or information. If you keep the blog interesting it becomes information or news that people will want to share.

Keeping people informed will help them stay connected to you especially in the “off season”. The more you’re in peoples minds the more they are apt to recommend you when asked by others.

So what motivates you in your daily business? This may be something you could write about. What new things are you doing this coming fall? What kinds of changes might you be making to your business? What about other people in your organization? Many might not only have ideas but also be willing to write about them.

If your having a hard time coming up with some ideas here is a quick exercise that can yield some unexpected results:

1. Take a piece of paper, pencil and timer.

2. Set yourself down and give yourself just five minutes, ignore the clock and let the timer tell you when to stop.

3. The key to this is to not think but just write, unedited content, without stopping for the whole five minutes.

Sounds easy enough right? Well it is and it isn’t, it depends on how much is on your mind at the time. If you start to think about something during this time instead of writing just take a deep breath and keep writing.

What your looking for is to come up with as many ideas you or those you know would find interesting to read about. Don’t worry if the ideas don’t connect to your business, you can figure that out later, in this part all your doing is writing.

When your done take all of those ideas and figure out how many of them you could really write about. Remember that many blogs are meant to be informative but relatively short.

Most of the time readers are looking for interesting or useful information. Blogs are typically written in an informal writing style so you don’t have to worry as much about being a great writer. As long as the ideas or information are useful to your readers your fine.

Even so you may want to consider creating some short guidelines for yourself, and other writers if you have any, to follow. Having a guide that lays out what font to use and such is for consistency rather than having to do with any official rule with how you blog.

If your still looking for inspiration you might try looking at the following resources:

Top 50 Accounting Blogs

95 Accounting Firm Practice Blogs

Accountants Round Up

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