document.write('<p><b><font class="heading">Time Is Money...<br>How To Make the Best Use Of Your Time</font></b></p><p><font class="te');
document.write('xt">No B.S. Time Management has only 108 pages, yet includes highly practical observations and advice about time managem');
document.write('ent that you can put to work immediately to increase your personal effectiveness.</p><p>This book explains that to be ');
document.write('effective and successful, we must learn to value our time to invest it in high-payoff activities. What a high payoff act');
document.write('ivity is depends on your personal values. This includes improving relationships, creating a successful business, improvi');
document.write('ng physical fitness, spiritual development, community service, and/or investing for financial security.</p><blockquote');
document.write('><p>&quot;I was delighted with the comment of my son, Jimmy, when he had to spend time on an activity that he didn\'t v');
document.write('alue. &quot;Give me back my day! I want my day back!&quot; Like Jimmy, we need to become very particular about how we sp');
document.write('end our time, and learn to avoid &quot;time vampires&quot; that would suck away our time and our lives.&quot;</p></blo');
document.write('ckquote><p>An approach that Kennedy gives for entrepreneurs is to develop a base earnings target. Kennedy asks, &quot;');
document.write('What is the minimum amount you will be satisfied in earning?&quot; He then relates to how much you need to earn per prod');
document.write('uctive hour to reach that target? This becomes your &quot;per hour value&quot; benchmark. For example, if your target ea');
document.write('rning is $200,000, your work year is about 2,000 hours. Since about half of work time is devoted to productive activitie');
document.write('s, the value of your productive hours needs to be $200. This means that for every hour wasted, $200 is flushed down the ');
document.write('toilet.</p><p>Many people have non-productive activities that increase their time investment for a return. For example');
document.write(', travel time between work locations. This reduces their realization per hour. How can you strategically increase your r');
document.write('eturn when traveling? Can you &quot;cluster&quot; business appointments for a location? When planning sales calls, can y');
document.write('ou plan your calls to meet several customers located close to each other? Well, contrary to popular trends, Kennedy says');
document.write(' chief executives need to reduce their accessibility or everyone will suck away their high-payoff time. Other employees ');
document.write('should be satisfying the needs of the customers for service. Let employees solve most of their own problems.</p><p>Ken');
document.write('nedy trashes &quot;open door&quot; policies. He believes most organizations are getting priorities backwards. The chief ');
document.write('executive should provide the leadership and direction for the organization (especially for marketing initiatives). The p');
document.write('urpose of the employees is to support the chief executive\'s goals. (We should note here that Kennedy prefers to particip');
document.write('ate in ventures with few or no employees.)</p><p>An approach Kennedy gives to avoid being embroiled in workplace probl');
document.write('ems is simply not to go there often. The chief executive can accomplish a lot more at home or in an office located separ');
document.write('ately from the rest of the operation.</p><p>Kennedy also believes executives need to avoid knee-jerk responses to tele');
document.write('phone calls. Most calls can be handled at scheduled times. Systems can be put in place so key &quot;VIP&quot; customers ');
document.write('have access, while others are limited. &quot;Right or wrong, most folks don\'t put a lot of value on getting to the wise ');
document.write('man at the bottom of the mountain.&quot;</p><p>According to Kennedy, one of the most important disciplines we can deve');
document.write('lop is to be punctual. Anyone who can\'t be punctual can\'t be trusted.</p><p>Another problem area that Kennedy addresse');
document.write('s are suppliers. If suppliers miss delivery dates, the entire system becomes backed up (or destroyed). For example, Kenn');
document.write('edy gives marketing training materials presentations for sales. If the materials aren\'t delivered, people can\'t buy them');
document.write(' and the entire effort is a wash. When delivery is this critical, you must insist the suppliers meet the promised delive');
document.write('ry date as a condition of continuing to do business with them and you must not accept a string of excuses for failure to');
document.write(' meet your requirements.</p><p>Although Kennedy\'s philosophy is a contrast to many of the &quot;soft handed&quot; appr');
document.write('oaches of current management culture, we would place No B.S. Time Management on a required reading list for entrepreneur');
document.write('s and executives.</p>');