Marketing Campaign Profitability Analyzer
 
Use this calculator to determine the ROI (Return on Investment) for any marketing campaign. Just enter your marketing program costs and projected program results under Input and click Calculate to instantly calculate the estimated ROI and other pertinent details like cost per customer, cost per new customer purchasing your product, and more. Use this tool to test different sets of assumptions to see how your marketing program results might vary with different response rates and different conversion rates.
Input
How many customers are you marketing to?
What are the total projected marketing program costs? $
Response Rate: What % response do you expect? %
Conversion Rate: What % of responders do you expect will buy? %
How much do you expect each customer to spend (on average)? $
 
 
Results
# Respondents: Cost per response: $
# Buyers: Cost per buyer/new customer: $
Total Revenue from Program: $ Cost per piece: $
ROI: %

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