There’s a simple concept for this new blog: we’re here to share with you what we’ve learned about search engine marketing, how we’re using it and maybe help you use it too. Check back here for frequent updates on new techniques, link building help, web marketing, site optimization and useful links, services and answers to common and uncommon questions.

If you’re just starting out with us and want to follow along from the very start, there’s no better way to start than by installing Google Analytics.

Google Analytics is a free tool for analyzing the traffic coming to your website. Once it’s installed, you can view detailed information about how visitors are using and navigating through your site.

Best of all, it’s free. Even if it weren’t free, I’d still reccomend it. Google Analytics is just that useful.

To get started using Google Analytics, signup here. You’ll need a Google Account, but that’s easy enough to set up using the “Sign Up Now” link.

Once you’re signed in, you’ll need to fill out some information, your name, your domain name, country, and similar information. Once that setup is complete. Google will provide you with a little block of code. With that, you can start having Google track your web site stats.

As you’ll see on Google’s instructions, you just need to add this code to the bottom of every page on your site that you want to track. If you’re using a website provider like CPA Site Solutions it’s probably possible to add this code to every page on your site from one central location. Just paste it to the bottom of the page’s HTML code, just before the /body tag.

We’ll dig into the details of Google Analytics in a later post. Now that you’ve added that code to all the pages you’re interested in, Google will start tracking your traffic. With Google’s data, you can carefully examine how well everything you’ve learned with us is working for your site.