Domain names are very important when it comes to dealing with search engines. Wondering how important? Take a look at the recent article from the Notable Samurai. Here are some details and how it applies your own CPA website.
There are many CPA firms that wonder about what to use as a domain name for their CPA website. The default is to use their firm or last name. While that certainly gives you a unique domain name, it isn’t strong when it comes to search engines.
What It Really Means. The article basically points out how creditcards.com gets a better search result than any major credit card company. This is for the search term “credit cards” and yet the credit card companies have much better page rank. Not only that they have a huge number of incoming links, are talked about in the news all of the time, etc.
What It Means to You. Your domain can be much stronger if it includes some of the words that people are using to search. How strong? As the previous paragraph points out, in some cases strong enough to do better than some major established domains. Think of keywords that people might use to find you…
Your Location. One obvious keyword is your location. When an online search is made, more people want to find someone they can trust locally. So if you live in Winooski, Vermont then Winooski may be a good keyword to have in your domain.
What You Do. The next obvious one to use is what you do. If you are a CPA then you want to use this as a keyword as well. So, taking the example above, consider using winooskicpa.com.
This gives you a leg up when you are starting your CPA website. Want more proof? Norm has a blog that talks about this same domain issue with a Lemus and Company in Florida with cpadoral.com as a domain.
Have your own thoughts on domain names? How have you found your own domain useful with marketing your CPA firm? Fill out the comments below and share with other readers.