Accounting Websites Marketing Tips

Promote Your Web Site By Promoting Your Clients

By marketing your CPA or Accounting business through your website and search engines you can reach a lot of potential new clients, but it’s much more efficient to simply retain your existing clients than it is to fight for new ones. What’s more,with just a little work, those current clients can be leveraged to bring in even more business.

Incoming and Outgoing Links: Search engines view relationships in terms of links.  The more incoming links your site has, the better your ranking and rating in Google and other Relationshipssearch engines.  Incoming lings carry a lot more weight for you, but your outgoing links- the links you direct to other sites, also help your ranking. Consider adding a links page to your site pointing to your client’s pages. Ask for a link back, but remember that the outgoing link is useful too, so there’s no need to worry about reciprocation.

Publicize Your Clients:  While editing your website and working to promote your business online, include some information about your existing clients. Highlight a particular client, promote their services and provide links to their website. By promoting your client in this way, you’re not only helping your clients -and making yourself an invaluable resource  – you’re also promoting yourself.

Review Your Clients: Your clients that have their own website or social networking promotion can benefit from your reviews. Take some time to look up your clients online and leave a comment or review. Not only will this help your client, but by signing your name and leaving a link back to your site, it’s an easy way to help generate some incomng links back to your site.

Give Gifts: Find a way to offer a little something extra to your clients. Develop a product with your name or logo to give out to clients, offer a drawing for a free hour of service,  even offering coffee or snacks for your clients as they come in the door can help.  Give them something to remember and they’ll remember to mention you elsewhere.

Offering a little extra service or promotion for your clients can go a long way. You’ll keep your clients happy and your relationship with your clients strong.

Dan Worthing | March 30, 2010 | no comments

Marketing Your CPA Website Requires Multiple Approaches

Marketing your CPA website requires multiple approaches to be done effectively. The internet and how searches are conducted and measured is changing all of the time. Here are some ways to think about how potential clients approach your CPA website and your firm.

PPC Advertising. Some have relied upon a Pay-Per-Click Campaign with great results. A PPC campaign still remains the fastest and easiest way to get in front of potential clients. The one problem that remains is how to measure the ROI.

On a CPA website there is no shirt to buy or widget to purchase. In short, there is nothing to place into a basket for checkout. If there were then you could view when a person clicked through from your PPC ad and made a purchase.

Responding to PPC. Once people see your ad online, 46% pick up the phone, 37% visit, and 11% end with online contact. That contact could be made immediately. On the other hand it could be made much later. You ask a recent client how they found you and they may be unable to remember. In other words it is hard to connect your online ad to the person coming in the door.

Local Search. Local search grew 46% from last year versus 31% for general search results. People are looking for local companies more and more often. In fact, 80% of customers look for results 15 miles from their location. It also helps that Google has a click-to-call option for mobile devices.

That is why local search can be so important. Yes people are online but they still like to use local businesses, especially when it comes to CPAs and other tax professionals.

Social Platforms. Potential clients also might find you via Facebook, Twitter, or any other social platform. These are becoming a way to communicate and your CPA firm misses out when not using these resources.

People to People. There is still the people to people connection. The old fashioned word of mouth is still worth more than any advertisement. Your CPA website can still help you market in this fashion thereby leveraging technology for old school results.

There are many ways to bring potential clients to your CPA website and in the door of your firm. It is important to remember to touch on each of these to ensure the health of your CPA firm and stay ahead of the competition.

Wyatt Christman | March 19, 2010 | no comments
Call Us Toll-Free (800) 896-4500