If you’ve got a website hosted by CPA Site Solutions then you can get a premium listing on the Accountant Finder Website.  It’s a great – and easy – way to get started promoting your site through directories.

Accountant Finder  advertises on Google, AOL, Ask Jeeves,  and other search engines , so it reaches over 80% of US Internet users.  This strong internet presence means that your listing on Accountant Finder can be easily reached by millions of users on a site entirely designed to help people find accountants like you.

Standard listings, including business names, address and phone numbers are free, and any accountant can submit their information. The premium listing included with your CPA Site Solutions website however, includes a link back to your site to help bring those potential clients to your site.

With a link to your site included on your Accountant Finder listing you can dramatically increase the traffic to your site. This one link goes a long way to increase the incoming visitors to your site and can help increase your ranking in Google’s search results.

Once you’re listed on Accountant Finder, you’re already well on your way to promoting your site through directories. If you haven’t already, claim your listing in Google’s local search, and add yourself to  Yahoo Local, or  Yellow Book.  We’ll get into some tips on choosing directories and adding your listing in a future post. For now, check out Accountant Finder and let us know what you think in the comments below.

By marketing your CPA or Accounting business through your website and search engines you can reach a lot of potential new clients, but it’s much more efficient to simply retain your existing clients than it is to fight for new ones. What’s more,with just a little work, those current clients can be leveraged to bring in even more business.

Incoming and Outgoing Links: Search engines view relationships in terms of links.  The more incoming links your site has, the better your ranking and rating in Google and other search engines.  Incoming lings carry a lot more weight for you, but your outgoing links- the links you direct to other sites, also help your ranking. Consider adding a links page to your site pointing to your client’s pages. Ask for a link back, but remember that the outgoing link is useful too, so there’s no need to worry about reciprocation.

Publicize Your Clients:  While editing your website and working to promote your business online, include some information about your existing clients. Highlight a particular client, promote their services and provide links to their website. By promoting your client in this way, you’re not only helping your clients -and making yourself an invaluable resource  – you’re also promoting yourself.

Review Your Clients: Your clients that have their own website or social networking promotion can benefit from your reviews. Take some time to look up your clients online and leave a comment or review. Not only will this help your client, but by signing your name and leaving a link back to your site, it’s an easy way to help generate some incomng links back to your site.

Give Gifts: Find a way to offer a little something extra to your clients. Develop a product with your name or logo to give out to clients, offer a drawing for a free hour of service,  even offering coffee or snacks for your clients as they come in the door can help.  Give them something to remember and they’ll remember to mention you elsewhere.

Offering a little extra service or promotion for your clients can go a long way. You’ll keep your clients happy and your relationship with your clients strong.